About Joe

Joey Hayes has earned a reputation as one of Australia’s leading, innovative and most successful strength and conditioning specialists. This reputation has been established by the phenomenal results of Professional Sporting Teams, Elite Sporting Institutes/ Organizations and Elite athletes utilizing his Training Programs, methodologies and philosophies.

Athletes have proclaimed Joey to be their secret weapon, and a catalyst behind their results and success. His training programs have resulted in World Records, World Championship Medallions, Commonwealth Games Medals, Grand Final Premiership Glory, Junior athletes procured by Professional Sporting Teams and numerous athletes achieving Life-Time Personal Bests!


Joey has trained over 500 State, National and International athletes in a multitude of sports, most notably, AFL, Rugby League, Swimming, Martial Arts and Track and Field.

He has produced 10 DVD’s and authored 6 Manuals on Elite Sports Performance. He has developed his own elite signature supplement line. Created his own elite coaching certification to help trainers and coaches take their skills, knowledge, business and results to another level!

He owns and operates a highly renowned Private High Performance Athletic Training Facility known as The PIT. The number one place for athletes to train; exclusively dedicated to Elite Athletic Performance Enhancement.

Joey has achieved the highest level of academic qualifications and expertise for a Strength and Conditioning Specialist. He has completed a Masters Degree in Exercise Science (Strength and Conditioning) from Edith Cowan University and a Bachelor of Business (Sports Management) from Griffith University.

He is recognized as a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association. (NSCA). Joey has obtained his Level 3 Elite coaching status with The Australian Strength and Conditioning Association. (ASCA). He has qualifications in Olympic Weightlifting and speed development as a Track and Field Sprint Coach. He is certified in advanced sports injury rehabilitation techniques, massage therapy and dry needling.

Joey’s unique blend of in-the-trenches-knowledge, coupled with superior academic qualifications ensure astonishing results in record time, and have affirmed his status as one of Australia’s most successful and highly sought after strength and conditioning specialists.

Matty Kennedy Assistant Strength and Conditioning Coach

Matty or “Maxy” Kennedy is a former Elite AFL footballer having played more than 200 AFL games with the Brisbane Lions. Since his retirement, Maxy has been at the forefront of sports science and elite human performance. Having been involved with the Brisbane Lions as a Strength and Conditioning Coach and now currently working with the Gold Coast Suns as their Strength and Conditioning Coach.

Maxy Kennedy

Maxy Kennedy holds the rare distinction of having played and coached at the elite level as well as having obtained a Masters Degree in Sports Coaching that ensures a potent and unique combination of sports science qualifications as well as the in the trenches coaching and playing experience.

Maxy’s uncompromising standards, meticulous preparation, ferocious work ethic and selfless nature as a footballer have carried through to his coaching and have made him well liked and highly respected by the results he continually produces amongst the athletes and teams under his tutelage.


Garry Ablett-Maxy’s a legend, his training sessions are sensational and ensures I’m at my fittest when the time comes to play”!

Brisbane Lions Premiership Player and AFL Superstar Jonathan Brown-Maxy is a ripping fella, tough, hard and uncompromising-all the qualities you want in a great coach or trainer! If you’re serious about results maxys the man!

Nat Barnes Assistant Strength and Conditioning Coach

Nat Barnes is a former elite Rugby League player having been with the Gold Coast Titans, South Sydney Rabbitohs and finishing his career with the Brisbane Broncos.

Nat Barnes

He holds the record for the leading try scorer in the QRL state league. Nat has the rare distinction of having been an elite athlete and having completed a Bachelor of Exercise and Sport Science.

Nat Barnes 2

This experience as an elite athlete coupled with his academic qualifications ensures athletes under his tutelage experience world class results!